Decode and deconstruct
1. In international teams, deconstruct a commercial by answering these questions:
Who paid for that ad? Who is the target audience? What is the text of the message? What is the subtext? What techniques of persuasion are used?
2. Use your answers to these questions to create a decoding challenge.
3. Try out the games: do they help you decode the commercials efficiently?
Tools: twinspace wiki, learningapps.org
Who paid for that ad? Who is the target audience? What is the text of the message? What is the subtext? What techniques of persuasion are used?
2. Use your answers to these questions to create a decoding challenge.
3. Try out the games: do they help you decode the commercials efficiently?
Tools: twinspace wiki, learningapps.org
The commercials
The teams' decoding apps
BMW commercial
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Powerade commercial
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Pizza commercial
Axe "Flirty girl" commercial
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Red Bull commercial
Vitamin water commercial
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